- Before June 23rd, 1969, software and hardware were sold together. The operating system, the computer, and the programs were all bundled.
- IBM decided to, “un-bundle” so that way they could generate revenues from their software, and not just complete systems sales.
- This led to the rise of third party developers, whose software had lower production costs and thus higher margins.
- Needless to say, IBM isn’t the biggest computing firm anymore, and not as much of a household name as Apple or Microsoft.
- Un-bundling allows Bendy Computers to exist and make software for sale.
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