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Un-bundling was unreal

  1. Before June 23rd, 1969, software and hardware were sold together.  The operating system, the computer, and the programs were all bundled.
  2. IBM decided to, “un-bundle” so that way they could generate revenues from their software, and not just complete systems sales.
  3. This led to the rise of third party developers, whose software had lower production costs and thus higher margins.
  4. Needless to say, IBM isn’t the biggest computing firm anymore, and not as much of a household name as Apple or Microsoft.
  5. Un-bundling allows Bendy Computers to exist and make software for sale.

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